Case Study

The International Association of Wellness Professionals

The International Association of Wellness Professionals is growing fast and helping thousands of wellness coaches thrive, while staying true to the conscientious values of its founder.


With over 27,000 members, the International Association of Wellness Professionals (IAWP) is the global leader in Wellness Training & Certification. The IAWP sets itself apart through a certification program that integrates three pillars of learning to better prepare students for a successful career.

Suzanne Monroe, IAWP founder and CEO, believed she could build on this uniquely powerful approach to grow and scale her business not just to make more money, but to help more people in the wellness community in a deeply personal and authentic way.

To support her success, we had to understand her vision and help spread her message in a crowded, noisy marketplace.


Over the past 18 months, we’ve worked closely with the IAWP to create a complete sales and marketing strategy that advances Suzanne’s heartfelt values by focusing on candidates who are the best fit with the program.

It’s a thriving partnership that has helped Suzanne double her business. . . 3 years in a row. 

“To say that Kevin has taken our business to the next level is an understatement. The most notable difference is that our phone is ringing off the hook and our email inbox is flooded with leads and new customers.  Cahill Consulting has not only the expertise to increase sales dramatically as I’ve described, but the know-how of how to manage this outstanding growth and create success in all areas of your business. If you’re looking for a trusted advisor, I highly recommend Kevin.  He is who I turn to now for every business decision.”- Suzanne Monroe, Founder & CEO,  IAWP

(Full Disclosure: Suzanne Monroe agreed to marry Kevin in 2016, which is his most successful “engagement” to date.) 

Increase in web traffic
Monthly leads
Increase in annual sales
Increase in close rate

Personalized Solutions that Deliver Real Results

Fortune Favors the Bold (and Strategic): With a Focus on Customer Lifetime Value, a Little Courage Can Go a Long Way
“Why does nothing exciting ever happen for me?” lamented the couch potato. “When will my ship come in?” whined the roustabout. As a business leader, ... read more
Paying @ttention to Customers: 3 Simple Ways to WOW Them with Social Media Customer Service
The drive-through gives you a chalupa when you order tacos. The retailer repeatedly sends you the wrong color. Your livestream of the championship game goes ... read more
facebook home page
Facebook Isn’t Failing: Why the Social Media Giant Is Still a Must in Your B2B Marketing Mix
We’ve all been hearing the constant revelations about ways Facebook has been playing fast and loose with our profile data. You might have also heard ... read more