Case Study

The International Association of Wellness Professionals

The International Association of Wellness Professionals is growing fast and helping thousands of wellness coaches thrive, while staying true to the conscientious values of its founder.


With over 65,000 members, the International Association of Wellness Professionals (IAWP) is the global Holistic Wellness Coaching Certification leader. The IAWP sets itself apart through a hands-on, immersive training experience that combines online training with real, personal support.

Suzanne Monroe, IAWP founder, and CEO believed she could build on this uniquely powerful approach to grow and scale her business not just to make more money, but to help more people in the wellness community in a deeply personal and authentic way. She is also married to Cahill Consulting owner, Kevin Cahill who has partnered with Suzanne over the past 7 years to rapidly grow and scale her organization. 

While this business is different than many of the manufacturing companies we typically serve at Cahill Consulting, the methods, and technology we deploy for our other clients are often developed and tested with IAWP.

Online education is one of the most competitive and expensive online niche markets. Kevin and Suzanne fund their own marketing budget, so you can feel confident that the methods we use for your company are tested and true.


Over the past 7 years, we’ve worked closely with the IAWP to create a complete sales and marketing strategy that advances Suzanne’s heartfelt values by focusing on candidates who are the best fit with the program.

It’s a thriving partnership that has helped Suzanne double her business. . . 3 years in a row. Then continue with double digit growth for 4 more years.

“To say that Kevin has taken our business to the next level is an understatement. The most notable difference is that our phone is ringing off the hook and our email inbox is flooded with leads and new customers.  Cahill Consulting has not only the expertise to increase sales dramatically as I’ve described, but the know-how of how to manage this outstanding growth and create success in all areas of your business. If you’re looking for a trusted advisor, I highly recommend Kevin.  He is who I turn to now for every business decision.”- Suzanne Monroe, Founder & CEO,  IAWP

Years of Double Digit Sales Growth
Monthly Leads
3 Year Increase in Organic Traffic
Close Rate Increase

Personalized Solutions that Deliver Real Results

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