With over 27,000 members, the International Association of Wellness Professionals (IAWP) is the global leader in Wellness Training & Certification. The IAWP sets itself apart through a certification program that integrates three pillars of learning to better prepare students for a successful career.
Suzanne Monroe, IAWP founder and CEO, believed she could build on this uniquely powerful approach to grow and scale her business – not just to make more money, but to help more people in the wellness community in a deeply personal and authentic way.
To support her success, we had to understand her vision and help spread her message in a crowded, noisy marketplace.
Over the past 18 months, we’ve worked closely with the IAWP to create a complete sales and marketing strategy that advances Suzanne’s heartfelt values by focusing on candidates who are the best fit with the program.
It’s a thriving partnership that has helped Suzanne double her business. . . 3 years in a row.
“To say that Kevin has taken our business to the next level is an understatement. The most notable difference is that our phone is ringing off the hook and our email inbox is flooded with leads and new customers. Cahill Consulting has not only the expertise to increase sales dramatically as I’ve described, but the know-how of how to manage this outstanding growth and create success in all areas of your business. If you’re looking for a trusted advisor, I highly recommend Kevin. He is who I turn to now for every business decision.”- Suzanne Monroe, Founder & CEO, IAWP
(Full Disclosure: Suzanne Monroe agreed to marry Kevin in 2016, which is his most successful “engagement” to date.)
We've worked closely with the IAWP to create a new site for their Wellness Coach Certification Program site to build on the IAWP brand awareness and offer. Project included sales consulting and marketing using lead generation tools and strategies.
Social Media and Video Production
We have expanded their efforts with paid social advertising, and have grown their audience while increasing engagement on Facebook, Twitter and LinkedIn. We also created new videos designed to support IAWP clients and share the mission of the IAWP.
We've worked closely with the IAWP to update their existing site and create new tools and resources to support their global community of wellness professionals. We've created numerous promotional and client facing resources, including updated webpages, micro sites and brochures designed to build on the IAWP brand.
We’ve created new lead generation strategies that have connected thousands of wellness enthusiasts with the IAWP team.