Case Study

The International Association of Wellness Professionals

The International Association of Wellness Professionals is growing fast and helping thousands of wellness coaches thrive, while staying true to the conscientious values of its founder.


With over 27,000 members, the International Association of Wellness Professionals (IAWP) is the global leader in Wellness Training & Certification. The IAWP sets itself apart through a certification program that integrates three pillars of learning to better prepare students for a successful career.

Suzanne Monroe, IAWP founder and CEO, believed she could build on this uniquely powerful approach to grow and scale her business not just to make more money, but to help more people in the wellness community in a deeply personal and authentic way.

To support her success, we had to understand her vision and help spread her message in a crowded, noisy marketplace.


Over the past 18 months, we’ve worked closely with the IAWP to create a complete sales and marketing strategy that advances Suzanne’s heartfelt values by focusing on candidates who are the best fit with the program.

It’s a thriving partnership that has helped Suzanne double her business. . . 3 years in a row. 

“To say that Kevin has taken our business to the next level is an understatement. The most notable difference is that our phone is ringing off the hook and our email inbox is flooded with leads and new customers.  Cahill Consulting has not only the expertise to increase sales dramatically as I’ve described, but the know-how of how to manage this outstanding growth and create success in all areas of your business. If you’re looking for a trusted advisor, I highly recommend Kevin.  He is who I turn to now for every business decision.”- Suzanne Monroe, Founder & CEO,  IAWP

Increase in web traffic
Monthly leads
Increase in annual sales
Increase in close rate

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