Customized Solutions Tailored to Your Business
Effective marketing allows you to reach the right person, at the right time, with the right message. And that’s what Modular Marketing Solutions are designed to do.
It’s a system of marketing solutions designed to support your customer throughout their buying process.
We deploy these solutions systematically, so it’s a cost effective way to build a complete marketing strategy, one step at a time.
Your business is unique, with distinct challenges and opportunities. Implementing a winning marketing strategy requires patience, experimentation, and a keen understanding of your market dynamics.
That’s why we’ve developed a flexible three-stage approach that can be tailored to meet the exact needs of your business and target market.
Think of it as constructing a house – we start by laying a robust foundation, ensuring it’s solid and well-prepared, before building the rest of the structure. This phased approach allows us to concentrate intensely on getting each stage right, refining and optimizing our tactics based on data and results.
By focusing on each stage individually – from targeted lead generation to broad-reaching content creation – we ensure that every aspect of your marketing strategy is given the attention and expertise it deserves, setting the stage for sustainable growth and success.
Stage One: Precision-Targeted Lead Generation
Your journey with us begins with a laser-focused approach. Utilizing Google Ads, we precisely target customers most likely to engage with your products. Our custom Lead Generation campaign is meticulously crafted to maximize your return on investment in paid search, ensuring a robust start to your sales pipeline.
Up to 90% of users who visit your site, may never return again. So collecting leads and nurturing these leads the first time they visit your website will make a huge impact on your return on ad spend.
Stage Two: Expansion and Retargeting
In this phase, we expand your reach, targeting a broader audience while implementing sophisticated cross-platform retargeting strategies. Leveraging Meta, LinkedIn or other social media platforms that are appropriate for your target market, we connect with your next customers wherever they are spending additional time consuming content or making connections.
This stage is crucial for nurturing additional leads and enhancing sales, making sure every potential customer is effectively engaged..
Stage Three: SEO Optimized Industry Leading Content
We then harness the power of the conversion data we’ve accumulated, utilizing our advanced Topic Cluster Software. This stage is where we elevate your content marketing strategy, creating SEO-optimized content that positions your company as an industry leader, boosting both your organic search results and social media engagement. .
At any given moment, about 3% of your target market is ready to make a purchase. This presents and enormous opportunity to target the 97% who are not yet searching for your products and services. With industry leading content, you can build a relationship with future customers, before they begin searching for you products.
Continuous Growth with Modular Add-Ons
After completing all three stages, our commitment to your growth continues. We offer up to two Modular Marketing Add-Ons for your business at no additional cost, ensuring your marketing strategy remains dynamic and cutting-edge. .
Based on your unique business needs, we can help you better integrate your sales and marketing data, improve engagement with ongoing email marketing or tune up your current email strategies to prevent your emails from landing in the spam or promotions folder.
Flexibility at Every Stage
While many our clients choose to implement all 3 stages of our Modular Marketing Solutions, others pause at Stage One or Two. Whatever your business requires, we got you covered. We provide the flexibility to integrate Modular Marketing Add-Ons upon completion of your final stage. This allows us to customize your marketing services according to your business’s specific needs.
STAGE 1
STAGE 2
STAGE 3
Online Advertising
Google Ads
Search, Display & Retargeting
Marketing Milestone Tracking
First Party Tracking & Reporting
Meta Ads
One Additional Paid Channel
Lead Generation
Lead Magnet Ideation
Landing Page Design
CRM Integration
Email Campaign Follow Up
Conversion Optimization
Content Marketing &
Search Engine Optimization
SEO Market Analysis
Topic Cluster Mapping and Software
2 Monthly SEO Optimized Blogs with Graphic Design
Social Media Posting on Up to 2 Platforms
Social Media Engagement Consulting
Onsite SEO Consulting
Ongoing Optimization
Monthly Reporting
Addons Included
1
2
90 Day Onboarding Calls
Monthly Strategy Call
Quarterly Strategy Call
Implementation & Optimization Timeline
Months 1 to 3
Months 4 to 6
Months 7+
Modular Marketing Add-Ons
Newsletter Email Marketing
- Monthly Newsletter
- Monthly Promotional Email
- Design, Graphics and Copywriting
- Ongoing Optimization
Evergreen Nurture Email Marketing
- Campaign Plan for Up to 2 Target Markets
- 3x Monthly Emails per Target Market
- List Segmentation and Campaign Management
- Ongoing Optimization
Email Reputation Management
- DKIM, SPF and DMARC Set Up
- Domain Reputation Monitoring
- Email Deliverability Consulting
Sales Pipeline + CRM Integration
- Sales Pipeline Design & Implementation
- Integration of Sales and Marketing Software
- Automation Consulting
Modular Marketing One Time Add-Ons
The services below are available for purchase for all current clients.
Customer Review Program
- 2 Step Review Process
- Increase 5 Star Google Business Reviews
- Leverage Reviews via Your Website and Email Marketing
Affiliate and Partner Marketing
- Generate More Sales from Your Best Customers
- Integrate Affiliate Marketing into Your Website
- Leverage Coupon Codes for Select Partners
Sales Collateral Package
- Sales Brochure
- Trade Show Banner Design x 3
- Case Studies x 2
Video Package
- Video Storyboards for Your Company and Products
- Onsite Video Shoot (1 Day)
- Post Production of up to 10 Videos
