Digital Marketing & Automation
What You Can Learn from Continuous Innovators Like Amazon
“Life is what happens while we are busy making other plans.” It’s an astute observation that was originally attributed to
Like all new clients, we guided Hot Shot through our Marketing MindMap process. This process allows us to deeply understand the total addressable market. From there, we dialed in Hot Shot’s ideal customer profiles and assessed all possible advertising channels building a clear and solid plan to break through this very established market.
The market for heat-treating ovens is enormous and dominated by companies that have been in business for generations. Hot Shot Oven & Kiln is the young upstart on the block, working to grab market share with their innovative design.
We could clearly see that Hot Shot had designed a product that was superior to anything in the industry. It was a feat of engineering to create an oven that can get to 2000 degrees on the inside, but still remain safe to touch on the outside.
Within the first few months, we were able to ramp up Hot Shot Oven & Kiln’s paid search and social campaigns, launch their new marketing CRM and build out their social media channels, and create numerous sales and marketing resources.
Since then, their company has added over seven figures in annual sales and continues on their impressive efforts to dominate the oven and kiln market.
“Life is what happens while we are busy making other plans.” It’s an astute observation that was originally attributed to
Don’t Wait for a Problem to Track, Manage and Optimize Your Sales Process What happened to our website traffic? How
“Why does nothing exciting ever happen for me?” lamented the couch potato. “When will my ship come in?” whined the
