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Growing your business in this increasingly tech driven world isn’t easy. Today, their are disruptive competitors in every industry that are willing to leverage technology and information to rapidly acquire new customers.
Even if they haven’t hit your industry or affected your business, you can see them all around you.
– Amazon launches an online store and puts bookstores out of business by selling books below cost, then moves on to every other possible business segment.
– Chewy dominates the paid advertising space and quickly disrupts pet stores around the globe
– Uber develops an app that upends the transportation industry and achieves a $67B market cap, but they still aren’t profitable.
How do you compete with that?
Ultimately, it’s still about the basics. Understanding what your customers really want and delivering solutions that keep them coming back.
And you still need to build a team, a brand and a product that connects and delivers.
Fortunately, if you sell a complex solution, something that requires a professional sales process and real customer service, you are still at a huge advantage. Amazon cannot yet automate the sale and longer term service needs of a complex product or service.
If you are like most of the clients we work with, chances are your business isn’t going to be replaced by an app or an online store anytime soon.
But, that doesn’t mean you shouldn’t leverage the technology and information that is available to your business.
Real world insights, strategies and tips to help you create sustainable, profitable growth. . . so you can keep your business growing and get back to doing work you love.
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