Soft Skills for Hard Times – Your Team Needs These Top 3 Intangibles More Than Ever

They call them “soft” skills. But I’m not sure how apt that term is. 

A lot of these skills have to do with mental toughness — the intestinal fortitude that any business leader needs to weather this era and beyond. 

The COVID-19 pandemic has turned so many aspects of our daily lives upside down. And although the latest vaccine test results offer a glimpse of a light at the end of the tunnel (hallelujah!), a so-called return to normal still will be slow going.

Moreover, what will that normal even be?

Not all of the disruptions brought on by the coronavirus will prove to be temporary. The pandemic likely has shaken up the business world in lasting ways. 

Better get used to business unusual.

As we look ahead to the promise of brighter days in 2021, we can’t expect to go back to doing things the way we did before, applying the same technical skills. Depending on how your business has been disrupted, some hard skills may be obsolete.

Even if not, hard skills may need to take a back seat to the soft skills that have helped us come through this thing so far. As we move forward together, here are three main soft skills to elevate on your team.

1. Creative Problem Solving

The rapid spread of a troublesome virus early in 2020 set off a chain reaction of unforeseen economic challenges. Nearly everyone was suddenly up against one or more walls that hadn’t been there before. 

Silver lining: rapidly evolving technology presented many potential solutions. Anyone ready and able to examine these business challenges from a new perspective, envisioning how new tech can help, has become highly valuable. 

But they’re not that easy to find. Convergent thinking, or group-think, is much more common, especially when people get together to evaluate and rank new ideas. All too often, the results are conventional solutions and incremental improvements … barely better than the status quo. 

And that won’t do.

To overcome convergent thinking and foster creative problem solving, ask more questions. In his article on Better Brainstorming, Hal Gregersen suggests that instead of brainstorming for answers, we should seek new questions. 

“Underlying the approach is a broader recognition that fresh questions often beget novel—even transformative—insights,” Gregersen observes. 

We need these strong critical thinkers more than ever. People who challenge assumptions, digging in to ask how can we eliminate, avoid or get over this obstacle? Or even, what’s the real obstacle here?

2. Effective Communication

Communication is, of course, essential to great teamwork.

We spend up to 80% of our day in some form of communication, according to various studies. McKinsey Global Institute says up to 28% percent of our work day is spent reading email.

That’s 13 hours a week spent in an email haze!

And I’m willing to bet these numbers have risen in this heyday of virtual work.

Plus, with the rapid expansion of social media and other communication platforms — Skype, Facebook Messenger, Slack, Twitter, SMS, etc. — we’ve all got plenty of ways to share thoughts and information. 

However, just sharing thoughts and information doesn’t mean you’re effectively communicating. 

Sometimes it seems like the more communicating we do, the less helpful any of it is. We’re so quick to respond that we end up overwhelming each other with info that lacks context and meaning.

Certainly, responding in a timely manner is important, but not at the expense of showing you care or even just being coherent. To do that, we’d all do better to cultivate two qualities in ourselves:

  • Listening — Effective communicators ask questions, gain context and find gaps that may reveal opportunities for solutions. Plus, people who feel heard are more likely to appreciate your point of view. 
  • Emotional intelligence — Making the effort to understand what others are thinking and feeling is an overlooked master skill. Given what we’ve seen in 2020, a sense of empathy is likely to set you even farther apart.

3. Ability to Embrace Change 

If you needed any reminders about the pace of change in our workplaces, marketplaces and world, I’m guessing the pandemic has taken care of that.

In these days of continuous upheaval, being a subject matter expert isn’t much of an advantage. The equipment, software and business rules are going to change rapidly, so what’s more important is adaptability.

We’re on a long, strange trip, and who knows where the road will lead next. We have to be able to take it as it comes. With so many things new and different, we need a growth mindset — curiosity and desire to learn new things.

Are you and your team comfortable with the ongoing uncertainty? Are you ready to rise and overcome these changing challenges together?

How to Cultivate the Softer Side

Seeking out the guts, grit and gusto your team needs to thrive in a head-spinning world isn’t that simple.

But there’s plenty you can do. Here are some fundamental practices you can start working into your business today to help you build and maintain essential soft skills. 

For starters, you’ve got to incorporate soft skills evaluation into the hiring process. You won’t figure it out from a cover letter or resume, so make sure you ask good questions:

  1. Can the candidate share stories about how they dynamically solved a tricky problem? 
  2. Do they demonstrate a positive attitude towards change and problem solving?

 

Secondly, make soft skills a key element of performance appraisals. Include goals that require flexing soft skill muscles. Publicly praise any example of creative problem solving, effective communication and embracing of change.

Lead by example. Success of any worthy initiative starts at the top. As a business leader, if these skills are important to you — and they should be! — then you have to live them every day. 

How can you encourage creative problem solving? By making it a point to celebrate the effort and risk taken when approaching a problem in a new way, even (perhaps especially) if it leads to failure. 

How can you encourage effective communication? Well, take a guess! Practice open communication and listening in every interaction. 

Need some help cultivating soft skills for you and your team? I’d be happy to discuss your challenges, so don’t hesitate to contact Cahill Consulting at your convenience.

9 Dimensions + 315 Point Scorecard

Discover New Opportunities to Maximize Your Marketing ROI in 15 Minutes or Less

Resources Hide Me

4 Simple Steps to Maximize Your Marketing & Supercharge Your Sales Pipeline

See how fast-growing manufacturers are driving profits by closing the loop between marketing & sales

Watch the Training

Latest Posts
Colorful building block toy parts isolated on white background suggesting a modular (piece by piece) marketing approach
Is a Modular Marketing Strategy Right for Your Manufacturing Business?
How to Engineer a Precision Strategic Blueprint You Can Build on When ...
Photo illustration showing demonstrating the choice between narrow niche and wider mass marketing, with pinched fingers representing niche and widespread fingers representing mass marketing
Niche vs. Mass Marketing: How a Laser Focus Can Level the Playing Field for Manufacturing SMEs
They say you can’t please everybody. We say you shouldn’t try to ...
Two hands holding a tablet with representing some sort of AI technology
Revolutionizing Sales with MarTech and AI for Manufacturers
Are You Seizing the Potential of Next-Generation Technologies to Drive Growth? You’re ...
Mobile phone screen showing apps for Google Ads and Facebook Ads
Measuring Meta and Google Ads ROI: The Secrets of Analyzing Performance for Manufacturers
Meta and Google remain the go-to platforms in digital advertising, and results ...
Two professionals discussing audience analytics info written on whiteboard they're facing
Audience Targeting with Meta and Google Ads: Powerful Strategies for Manufacturers
You work hard in your manufacturing business to fine tune processes, equipment, ...
screen menu showing Google Ads and Meta ads
Unlocking the Growth Potential of Meta and Google Ads for Manufacturing Businesses
Maybe your manufacturing business has a compelling website that’s easy to find. ...
flying drone
What You Can Learn from Continuous Innovators Like Amazon
“Life is what happens while we are busy making other plans.” It’s ...
Skyscraper Being Built
If It Ain’t Broke…Build on Your Sales Process
Don’t Wait for a Problem to Track, Manage and Optimize Your Sales ...
Fortune Favors the Bold (and Strategic): With a Focus on Customer Lifetime Value, a Little Courage Can Go a Long Way
“Why does nothing exciting ever happen for me?” lamented the couch potato. ...
How to Stack the Odds In Your Favor with Rapid Decision-Making - Man at Poker Table with Chips
The House Always Wins: How to Stack the Odds In Your Favor with Rapid Decision-Making
Whenever somebody I know comes back from a casino, they often report ...