Precision Quincy is a North American industrial oven manufacturer. They are dedicated to designing, engineering, manufacturing, and servicing industrial ovens, furnaces, and other thermal processing equipment to create a “perfect fit” for their clients.
Despite significant investments in paid search and SEO, they were not sure which sources of traffic were generating the most sales for their growing business.
Their team had questions that are very common in the B2B manufacturing sector, especially where high-ticket products and long sales cycles are involved:
- What traffic sources generate the best leads?
- Which traffic sources are the most profitable?
- What is my overall return on investment?
- How can we optimize for online marketing when our sales cycle is longer than Google’s 90-day tracking window?
In a very short period of time, we’ve used our M2 Marketing Method to dial in what works for PQ Ovens. We’ve identified 6 different types of leads, and their unique values and optimized their online advertising to generate more of them. In fact A LOT more of them.
Over the past five years, we’ve with the team at Precision Quincy to optimize their website, create SEO-optimized content, build search campaigns that deliver consistent monthly results, and help them establish a presence on social media and with email marketing. We also built a comprehensive M2 Marketing Method system that allows their marketing CRM to communicate with their Sales CRM. This allows us to make better decisions on marketing efforts based on sales that occur exclusively offline.
“We’ve been very successful growing our business, but working with Cahill Consulting has helped us leverage sales automation and online marketing, taking our company to the next level. Our biggest challenge today is keeping up with the influx of new quotes and orders that are coming into our business on a daily basis.” – Matt Zakaras, CEO | Precision Quincy
