Case Study

Michelle Bersell

Michelle is touching more lives than ever through the International Institute for Emotional Empowerment.


Combining training as a psychotherapist with perceptive insight that challenges convention, Michelle and the IIEE are helping thousands unlock and celebrate their potential. While inspiring more people every day, her visionary leadership continues to garner national media attention.

Michelle was eager to expand the IIEE by launching two new programs for distinct audiences: one for those seeking emotional empowerment and development for themselves, and one for holistic wellness practitioners seeking breakthroughs for their business and their clients.

She knew she’d need the right technologies and the right messaging to reach these groups. At Cahill Consulting, we sought to fine-tune her story and let it shine through an integrated approach of lead generation, webinars, video training, email automation and online scheduling solutions.


Together, we’ve created a solid technology framework to help Michelle’s team grow and scale her business while sharing the powerful message of emotional empowerment.

“Because I do not consider myself a person who is savvy with technology, the thought of overhauling my website and online marketing was overwhelming. Cahill Consulting, however, made this big task very manageable, and the results were beyond my expectations. Throughout the process, I felt that Cahill Consulting always provided the most trustworthy and cost-effective advice, which as a small business owner I felt was extremely supportive. I would highly recommend Cahill Consulting!” – Michelle Bersell, M.A. M.Ed, Psychotherapist, Best-Selling Author & Motivational Speaker Michelle Bersell Life Coaching & The International Institute for Emotional Empowerment


Personalized Solutions that Deliver Real Results

facebook home page
Facebook Isn’t Failing: Why the Social Media Giant Is Still a Must in Your B2B Marketing Mix
We’ve all been hearing the constant revelations about ways Facebook has been playing fast and loose with our profile data. You might have also heard ... read more
flying drone
What You Can Learn from Continuous Innovators Like Amazon
“Life is what happens while we are busy making other plans.” It’s an astute observation that was originally attributed to a cartoonist named Allen Saunders ... read more
Skyscraper Being Built
If It Ain’t Broke…Build on Your Sales Process
Don’t Wait for a Problem to Track, Manage and Optimize Your Sales Process What happened to our website traffic? How come nobody’s filling out our ... read more