Case Study

The International Association of Wellness Professionals

The International Association of Wellness Professionals is growing fast and helping thousands of wellness coaches thrive, while staying true to the conscientious values of its founder.
THE OPPORTUNITY
With over 65,000 members, the International Association of Wellness Professionals (IAWP) is the global Holistic Wellness Coaching Certification leader. The IAWP sets itself apart through a hands-on, immersive training experience that combines online training with real, personal support.

Suzanne Monroe, IAWP founder, and CEO believed she could build on this uniquely powerful approach to grow and scale her business – not just to make more money, but to help more people in the wellness community in a deeply personal and authentic way. She is also married to Cahill Consulting owner, Kevin Cahill who has partnered with Suzanne over the past 10 years to rapidly grow and scale her organization.

While this business is different than many of the manufacturing companies we typically serve at Cahill Consulting, the methods and technology we deploy for our other clients are often developed and tested with IAWP.

Online education is one of the most competitive and expensive online niche markets. Kevin and Suzanne fund their own marketing budget, so you can feel confident that the methods we use for your company are tested and true.

THE OUTCOME

Over the past 10 years, we’ve worked closely with the IAWP to create a complete sales and marketing strategy that advances Suzanne’s heartfelt values by focusing on candidates who are the best fit with the program.

It’s a thriving partnership that has helped Suzanne double her business. . . 3 years in a row. Then continue with double digit growth for 4 more years.

“To say that Kevin and his team has taken our business to the next level is an understatement. The most notable difference is that our phone is ringing off the hook and our email inbox is flooded with leads and new customers.  Cahill Consulting has not only the expertise to increase sales dramatically as I’ve described, but the know-how of how to manage this outstanding growth and create success in all areas of your business. – Suzanne Monroe, Founder & CEO,  IAWP

Digital Marketing + Automation
With a combination of marketing and sales enablement tools, we've helped the IAWP build an engaged community of millions. Our Modular Marketing Systems allows their sales team to see exactly where prospective students are in their journey and provide hands-on support via multiple channels, including social media messaging, chat, SMS, phone, and email. The result is an empowered team, happy customers, and 7 years of double-digit sales growth.
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Website Design + Enhancements
We've worked closely with the IAWP to create a new site for their Wellness Coach Certification Program site to elevate their brand, while optimizing their content and site structure for SEO. Their website is their #1 source of leads, including inbound emails, SMS, phone calls and chats.
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Social Media & SEO
We have expanded their efforts with paid social advertising, and have grown their audience while increasing engagement on Facebook, Instagram, YouTube & LinkedIn using our Modular Marketing Systems which allows the IAWP to cost-effectively reach millions of online users while driving sales-qualified leads to the sales team. We've also SEO optimized their site and added new content resulting in a 700% increase in organic growth over 3 years.
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Marketing & Sales Resources
We've worked closely with the IAWP to update their entire sales and marketing materials, creating tools and resources to support their global community of wellness professionals. We've created numerous promotional and client-facing resources, including videos, training materials, micro sites, and brochures designed to build on the IAWP brand.
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THE RESULTS
Years of Double Digit Sales Growth
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New Leads
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3 Year Increase in Organic Traffic
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Close Rate Increase
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